The Metrics Brief

The Legacy Bridge

Provides a structured plan for moving from Universal Analytics to GA4—covering goals, events, audiences, and documentation—so you retain historical context, protect key tracking logic, and transition without breaking reporting workflows.

The Value Signal Map

The Value Signal Map

Helps define which social interactions actually matter to your business by mapping valuable behaviors, tracking how often they occur, and identifying which platforms and traffic sources drive actions—not just engagement.

The Copy Verdict

The Copy Verdict

Provides a practical framework for testing, tracking, and interpreting multiple ad headline variants—helping you understand which messages resonate, which underperform, and how to make confident keep-or-kill decisions.

The Discrepancy Doctor

The Discrepancy Doctor

Guides a structured investigation into why Google Analytics data differs from CRM or other platforms, helping you align attribution logic, conversion definitions, and tracking flow so reports tell the same story.

The Signal Decoder

The Signal Decoder

Helps interpret key social ad metrics like CPC, CPM, and CTR in context—connecting spend, creative quality, and conversion goals so you can judge campaign performance based on outcomes, not isolated numbers.

The Benchmark Map

The Benchmark Map

Builds a structured comparison between your brand and competitors by analyzing engagement metrics, posting patterns, and relative performance—so you can understand where you lead, where you lag, and what signals are worth copying.

The Influence Scorecard

The Influence Scorecard

Evaluates influencer campaigns by measuring ROI, brand lift, and content effectiveness, helping you understand which creators drive real impact and how to improve future collaborations.

The Social Lens

The Social Lens

Provides a clear framework for monitoring how user-generated content and testimonial ads influence performance, helping you interpret social-proof signals correctly and build a repeatable UGC strategy grounded in evidence rather than imitation.

The Echo Chamber

The Echo Chamber

Provides a structured way to analyze a high-engagement sponsored post—identifying what drives comments and shares—and translates those signals into a practical engagement strategy you can test with your own audience.

The Truth Filter

The Truth Filter

Walks through setting up custom GA4 conversion events so key user actions—like form submissions, button clicks, or purchases—are tracked reliably, helping you measure real business outcomes instead of surface-level activity.

The Retention Map

Walks through identifying which pages cause the highest drop-offs by segmenting users, building focused GA4 reports, and interpreting engagement signals—so you can improve content relevance, structure, and retention.

Wild Fire

Wild Fire

Creates a monthly engagement-focused newsletter that highlights recent customer successes or milestones in 200 words, then delivers a 300-word educational piece offering practical tips or insights tailored to your audience.

Writing

The Journey Map

The Journey Map

Builds a clear analytics framework to trace how users move from social platforms to websites or lead forms, helping you understand drop-offs, intent signals, and conversion performance across the full social funnel.

The Ground Truth

The Ground Truth

Creates a careful, research-first lead generation workflow that finds genuine local businesses, verifies their details via web search, and produces short, human outreach emails tailored to each business—without bulk scraping or fabricated data.

The Signal vs. Noise Check

The Signal vs. Noise Check

Provides a structured way to detect and explain unusual spikes or drops in social metrics by reviewing posting patterns, external triggers, and historical behavior—so you can separate real signals from temporary noise.

Lead Ad Reality Check

Lead Ad Reality Check

Analyzes whether collecting leads directly on ad platforms or sending traffic to your website makes more sense for your brand, outlining where each approach works, where it breaks, and what risks to watch before scaling spend.

Retargeting Reality Check

Retargeting Reality Check

Provides a structured way to evaluate a competitor’s dynamic retargeting ads—examining frequency, relevance, and creative patterns—so you can identify what’s working, what’s risky, and how to refine your own retargeting strategy.

The Credit Check

The Credit Check

Guides a clean setup for UTM tracking and multi-channel analysis in Google Analytics, helping you understand how email, social, and paid campaigns contribute to conversions across the full journey—not just last click.

The Handover

The Handover

Walks through upgrading an existing Google Analytics setup to GA4, covering property creation, data continuity, event mapping, and verification—so your store transitions cleanly without losing tracking confidence or reporting clarity.

The Signal Scan

The Signal Scan

Breaks down a competitor’s ad headline and body copy to surface the core selling points, emotional triggers, and positioning choices—then helps you identify clear ways to differentiate your own messaging without copying.

The Data Stream

The Data Stream

Provides a step-by-step walkthrough for implementing GA4 enhanced ecommerce tracking, ensuring product views, add-to-carts, checkouts, and purchases are captured accurately across your store with clean, reliable event data.

The Session Bridge

The Session Bridge

Walks through setting up GA4 cross-domain tracking so users can be followed accurately across multiple websites, helping you compare performance, preserve session continuity, and interpret conversion differences between old and new domains.

The Platform Truth Check

The Platform Truth Check

Compares performance across social platforms by examining audience overlap, content behavior, and conversion outcomes—helping you understand where your brand performs best and how each channel plays a distinct role.