Content Pattern Decoder

Competitive Social Benchmark

Analyzes competitor social accounts to surface engagement patterns, content styles, and platform-specific behaviors—so you can benchmark performance and refine your own strategy with clarity.

Marketing

The Benchmark Map

The Benchmark Map

Builds a structured comparison between your brand and competitors by analyzing engagement metrics, posting patterns, and relative performance—so you can understand where you lead, where you lag, and what signals are worth copying.

Ideas, Then Answers

Ideas, Then Answers

Creates a monthly brand-led newsletter that opens with a 300-word thought leadership article and closes with a concise Q&A addressing real customer questions, shaped by your tone, positioning, and the type of trust you want to build.

Writing

Competitive Metrics Benchmark

Competitive Metrics Benchmark

Compares your digital performance against competitors using traffic, SEO, and social metrics—structured around the KPIs that matter most to your goals, not vanity numbers.

The Content Feedback Loop

The Content Feedback Loop

Helps interpret social media metrics like posting frequency, engagement rate, and performance trends so you can understand what content resonates, what underperforms, and how to refine your strategy using real behavioral signals.

The Competitor Scorecard

The Competitor Scorecard

Creates a clear competitor matrix that compares 5–10 companies across pricing, quality, and brand presence—weighted to your priorities—so you can see where the market clusters and where opportunity exists.

The Handover

The Handover

Walks through upgrading an existing Google Analytics setup to GA4, covering property creation, data continuity, event mapping, and verification—so your store transitions cleanly without losing tracking confidence or reporting clarity.

The Social Lens

The Social Lens

Provides a clear framework for monitoring how user-generated content and testimonial ads influence performance, helping you interpret social-proof signals correctly and build a repeatable UGC strategy grounded in evidence rather than imitation.

The Echo Chamber

The Echo Chamber

Provides a structured way to analyze a high-engagement sponsored post—identifying what drives comments and shares—and translates those signals into a practical engagement strategy you can test with your own audience.

The Signal vs. Noise Check

The Signal vs. Noise Check

Provides a structured way to detect and explain unusual spikes or drops in social metrics by reviewing posting patterns, external triggers, and historical behavior—so you can separate real signals from temporary noise.

Lead Ad Reality Check

Lead Ad Reality Check

Analyzes whether collecting leads directly on ad platforms or sending traffic to your website makes more sense for your brand, outlining where each approach works, where it breaks, and what risks to watch before scaling spend.

Retargeting Reality Check

Retargeting Reality Check

Provides a structured way to evaluate a competitor’s dynamic retargeting ads—examining frequency, relevance, and creative patterns—so you can identify what’s working, what’s risky, and how to refine your own retargeting strategy.

The Copy Verdict

The Copy Verdict

Provides a practical framework for testing, tracking, and interpreting multiple ad headline variants—helping you understand which messages resonate, which underperform, and how to make confident keep-or-kill decisions.

The Eyeball Test

The Eyeball Test

Guides a structured evaluation of a video ad thumbnail—analyzing text overlays, color choices, and visual style—to understand what captures attention and how to adapt those principles for your own ads without copying.

Marketing

The View Pattern Report

The View Pattern Report

Analyzes uploaded TikTok account data to identify what actually drives video views, revealing patterns around timing, length, and hashtags, and translating those signals into clear guidance for your next post.

Productivity

The Legacy Bridge

The Legacy Bridge

Provides a structured plan for moving from Universal Analytics to GA4—covering goals, events, audiences, and documentation—so you retain historical context, protect key tracking logic, and transition without breaking reporting workflows.

The Data Stream

The Data Stream

Provides a step-by-step walkthrough for implementing GA4 enhanced ecommerce tracking, ensuring product views, add-to-carts, checkouts, and purchases are captured accurately across your store with clean, reliable event data.

Seasonal Visual Audit

Seasonal Visual Audit

Analyzes a seasonal campaign ad’s visuals, headline, and offer to understand how timing, mood, and design choices influence engagement—then translates those insights into guidance you can apply to your own seasonal promotions.

Marketing

The Credit Check

The Credit Check

Guides a clean setup for UTM tracking and multi-channel analysis in Google Analytics, helping you understand how email, social, and paid campaigns contribute to conversions across the full journey—not just last click.

Hard Evidence

Hard Evidence

Writes a conversion-focused email that stacks real social proof—testimonials, case snippets, and metrics—to reduce hesitation and show how many others are already seeing results, ending with a clear, confident call to action.

Writing

The Ground Truth

The Ground Truth

Creates a careful, research-first lead generation workflow that finds genuine local businesses, verifies their details via web search, and produces short, human outreach emails tailored to each business—without bulk scraping or fabricated data.

The Truth Filter

The Truth Filter

Walks through setting up custom GA4 conversion events so key user actions—like form submissions, button clicks, or purchases—are tracked reliably, helping you measure real business outcomes instead of surface-level activity.

Wild Fire

Wild Fire

Creates a monthly engagement-focused newsletter that highlights recent customer successes or milestones in 200 words, then delivers a 300-word educational piece offering practical tips or insights tailored to your audience.

Writing

The Influence Scorecard

The Influence Scorecard

Evaluates influencer campaigns by measuring ROI, brand lift, and content effectiveness, helping you understand which creators drive real impact and how to improve future collaborations.